This mapping project will start off by recording spaces and streets where people post posters and advertisements. I plan to restrict this mapping to the Auckland CBD and its surrounding areas, and gather data from walking and driving through the streets within this area over a period of time of approximately one month. These posters are expected to change over this period, through:
- Weathering
- Physical replacement
- Physical removal
- The first phase to the project is to map these posters into a physical format based on an existing street map of Auckland City. From previous observations, the areas in which these advertisements are most rampant tend to be in the more disused areas such as parts of main arterial roads (eg: Khyber Pass) and frequented pedestrian routes (eg: Ponsonby and K’ Road).
This mapping and data gathering will take into account of what the poster is advertising for – whether for a product or for an event. In the cases in which the promotion is for an event, the date of the event will be recorded and mapped out.
- A secondary phase to the exercise would be to track the changes to the posters over this period of time. The survey will take into account of the type of poster:
- If the poster is for a product, when do people (or another advertiser) decide to cover/remove it?
- If the poster is for an event, does another advertiser replace/remove/cover this prior to the date of the event?
- Are these posters designed such that only a few colours are used, and font sizes are large and significant to attract attention from high-speed traffic?
The outcome of this survey and mapping project is expected to yield several different maps.
- The locations of such posters
- The concentration of the number of posters at each location, etc…
- The use of colours and font sizes
- The time at which posters are replaced/removed/covered
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